Benoy recently announced success at the international urban design competition for the Lujiazui Pudong Qiantan ES4 Precinct Core Area, located in the south of Shanghai. The client, Lujiazui Group, have been responsible for the development and implementation of Shanghai's Pudung Central Business District since the 1990s.
     The population of the rapidly growing city in the east of China is expected to jump sharply by 17 percent over the next 10 years. The city, which boasted a population of 19.2 million at the end of 2010, is on course to have 21.4 million residents by 2015 and some 22.5 million by 2020. Given Shanghai's rapid urbanization, the strategically positioned Qiantan ES4 Precinct will be the third central business district of Shanghai. The location will serve as a major public transport interchange and a waterfront entertainment destination.
     Diversity will be the key to the Qiantan's long term appeal. The well-designed mixed-use community will attract residents, workers, regional visitors, retailers and tourists, ensuring the economic stability of Qiantan Precinct.
     Qin Pang, Project Designer at Benoy, notes, 'This iconic development will form an affluent multi-layered and well-connected city. The project is expected to attract RMB 100 billion in future investment to the area, which encompasses the North-South axis along Huangpu River and the East-West axis along Middle Ring Road.'

The masterplan design successfully integrates a mix of commercial, residential, cultural, and recreational uses. The 34 hectare core area will comprise over 1.8 million square meters of mixed-use development including:
- Retail and entertainment: 600,000 sq m
- Office and hotel: 900,000 sq m
- Residential: 300,000 sq m
- Tall Tower: 300 m

Ian Hau, Urban Designer at Benoy, 'The masterplan put forward a vision to create Shanghai's premier business address, residential community, transportation nexus and lifestyle destination forShanghai - a precinct that will be unique in its quality and sense of place. The concept incorporates an urban design framework for infrastructure, planning and design that will deliver anattractive place for workers, residents, and tourists. The masterplan is intended to inform the large-scale urban, economic and real estate decisions, which will be made in the coming months.'

Project Facts
Location: Qiantan, Shanghai
Site area: 100 ha
Client: Lujiazui Group