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June 15, 2024

New flagship store for Huawei in Shanghai
UNStudio has partnered with Huawei, a leading Chinese pioneer in information and communications technology and smart products, to design their new flagship store in Shanghai. The aim is to create a distinct and user-driven customer experience.
    Working in close collaboration with the Huawei Design team, UNStudio responded to this challenge by devising an experience-rich concept that brings people, nature and technology together and caters to consumer preferences.
     Ben van Berkel, Founder and Principal Architect, UNStudio: “Among the many interfaces found in retail nowadays, the flagship store we have created for Huawei in Shanghai is one that blends interactive experiences, technology and community creation. The new store reimagines modern retail spaces as inviting environments that promote a sense of community and provide a contemporary venue for consumers and visitors to meet, share and innovate.”

(Source: UNStudio)

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